Mazda had its first-ever outdoor SUV, the CX-50, and wanted to show the world how driving this vehicle could reconnect people with nature.

To achieve this, we launched the “We’re More Human in Nature” campaign, creating an immersive, interactive web experience that transported users to serene natural landscapes where they could explore the CX-50 in its element.

Intro

My Role

I led the digital creative direction, designing a 360º experience that let users interact with the vehicle’s features through carefully placed hotspots.

From the interior to the cargo space, each interaction emphasized how the CX-50’s design brought humans closer to nature.

We didn’t just launch a car—we created a full sensory experience.

Collaborative approach

In collaboration with creative agency SubVRsive, we crafted a number of 360º videos that captured the excitement of outdoor activities like kayaking and gravel cycling - all from the comfort of the CX-50.

Social Media Content

This immersive content extended across social media, allowing users to virtually test drive the vehicle while feeling the essence of nature.

Outdoor Campaign

Outdoor campaigns with QR codes transported viewers from bustling city streets to peaceful forests, bridging the gap between the digital and physical worlds.

Once ushered into the website, users could explore by selecting interactive hotspots thoughtfully placed throughout the vehicle’s exterior, interior, and cargo space.

Each zone engaged users by detailing the CX-50’s state-of-the-art features and drove home the message of the campaign: we’re more human in nature.

Engagement

Results

The execution was a success, earning us a Gold ADDY for innovative use of technology and driving home the message that, with the Mazda CX-50, we are truly more human in nature.