Client
Cox Automotive

Role
Product Designer

Overview

The Car buying process is complex and met with skepticism and mistrust with buyers struggling to ensure they are getting a fair deal. Having to compare multiple vehicles across platforms and undertaking the time-consuming process of visiting dealerships and sifting through options. In 2018, our task was to develop an intuitive and feature-rich mobile application for Autotrader that simplifies the process of finding new, certified, and used vehicles for potential buyers through a vast network of over 20,000 sellers and an inventory of over 6 million cars.

Problem

Buyers often struggle with ensuring they are getting a fair deal. Comparing multiple vehicles across different platforms can be cumbersome. Visiting dealerships and sifting through options is time-consuming.

 "How might we develop a user-centric car shopping app that streamlines the search and comparison process, provides transparent pricing guidance, and offers personalized filters to quickly and confidently connect buyers with their ideal vehicle?"

Autotrader App Features

Fair Price Indicator
Integrate Kelley Blue Book® Price Advisor to all listings, ensuring users have confidence that the prices are fair.

Vast Inventory Access
Provide users with access to an extensive selection of vehicles, ensuring if it's not on the app, it likely doesn't exist.

Advanced Filtering
Create unique filters that allow users to search for cars that can be delivered to their doorstep, specify interior colors, and select specific technology, safety, and exterior features.

Personalized Experience
Implement a system that personalizes the shopping experience, remembers user preferences, and provides recommendations and notifications on price drops and new listings.

Price Assessment Tool
Feature a badge system that indicates whether a car is a good or great price.

Comparison and Tracking
Enable users to easily compare and track their favorite cars, access vehicle information, and condition reports when available.

Communication Facilitation
Provide direct communication channels with sellers via phone, text, or email from the vehicle listings.

User Account Integration
Allow users to create a "My Autotrader" account to save favorite cars and searches, accessible across all devices.

Social Sharing:
Allow sharing of cars with friends and family through email or text.

Search Efficiency:
Offer keyword search functionality to find specific cars that meet user needs.

Outcome

The AutoTrader.com app experience provides a comprehensive solution for users to find the right car or dealer conveniently.

With a focus on personalization, the app seeks to streamline the car shopping experience, making it efficient and user-friendly, effectively transforming the way users interact with the car buying process.