La Sirena Shop - UI/UX Case Study
Sirena Shopping is an online app that aims to make shopping easy with quick delivery and pickup options.
As a Freelance Designer, I developed this proof-of-concept project to help alleviate user friction and enhance consumer satisfaction scores across various current mobile app touchpoints.
This initiative was executed in collaboration with Pages BBDO, a leading creative agency based in Santo Domingo, Dominican Republic.
We revamped our app to simplify checkout, improve payment options, and offer real-time order tracking, responding to customer issues and boosting loyalty.
Through thorough user research and usability testing, we pinpointed major user frustrations. This project led to a 30% increase in user engagement and better feedback on the site's usability.
Our teamwork not only improved the user experience but also matched the client's business goals, highlighting the benefits of focused design in digital platforms.
By using customer feedback and ongoing testing, we greatly improved the online experience for shoppers in the Dominican Republic.
