In early 2018, Coxs Automotive, a global automotive powerhouse, found itself at the crossroads of the electric vehicle (EV) revolution. Known for websites like kbb.com and autotrader.com, the company sought to gauge the enormity of the electric vehicle market and identify strategies to capitalize on this emerging technology sector.

As the Lead Product Designer in this project, our team embarked on a mission to uncover insights and to provide answers to key product questions, that would bring this startup to life.

An interactive web experience that invited people to explore the vehicle inside and out while immersed in the sights and sounds of nature.

Experience design project. How did we developed mazda’s top performing ad unit at scale.

Andres Fabian Product Designer. Case Study. Mobile App Development, Automotive Marketplace. Autotrader.com iOS 2020-2024

How do we re-imagine what it means to have a vehicle landing page using design thinking methodologies and a human-centric approach

Component Enhancement Case Study