Super Bowl LI
Operation Better Super Bowl LI
We delivered a one of a kind live 360° virtual reality experience of the Super Bowl to U.S. soldiers at a remote base in Poland, bringing the excitement of the NRG Stadium in Houston right to them.
Client: Hyundai America
Year: 2018
Role: Experience Designer
Objective
Teaming up with Igloo Vision, Four Five Productions, and Pony Show Entertainment, we orchestrated a heartwarming surprise for three U.S. soldiers. By harnessing the power of virtual reality, we virtually reunited them with their families, whom they hadn't seen for months, in the stadium, allowing them to experience the match together, despite the distance.
Media Coverage
ABC News, Good morning america
Teaser Videos
As proud military supporters NFL stars Joe Montana, Mike Singletary discuss leadership on and off the field.
Experience capture