2023 Mazda CX 90
Crafted to a Feeling
In 2023 Mazda wanted to reveal the true harmony between power and elegance with their new CX-90 Plug-in Hybrid Electric Vehicle.
Every day, car enthusiasts searched for vehicles that combined efficiency with luxury, but the CX-90 offered something different—a seamless blend of both.
So, we collaborated with renowned photographers Marlyne and Patrick Curtet to capture this balance. We scouted elegant locations and dynamic activities to demonstrate how the CX-90 effortlessly transitioned between all-electric mode and hybrid power for longer journeys.
The result was a crafted visual story that emphasized the vehicle’s graceful responsiveness and unmatched versatility.
The CX-90’s launch resonated with consumers, highlighting it as the embodiment of both craftsmanship and innovation, making a bold statement in the hybrid market.
Client: Mazda North America
Role: Creative Director
Year: 2023
Harmony of Power & Efficiency
Together, we crafted a captivating story that showcases the CX-90 and its surroundings. We sought out elegant settings and engaging activities that highlight the vehicle's capabilities.
Crafted Elegance
The surprisingly responsive CX-90 Plug-in Hybrid Electric Vehicle (PHEV) is the first Mazda 3-row SUV to run all-electric for trips within a 26-mile range or on a flexible hybrid system of combustion and electric for longer journeys.
