2023 Mazda CX 90
Crafted to a Feeling
In 2023, Mazda introduced the CX-90 Plug-in Hybrid Electric Vehicle, showcasing the harmony of power and elegance. Car enthusiasts sought a blend of efficiency and luxury, and the CX-90 delivered just that.
We collaborated with photographers Marlyne and Patrick Curtet to capture this balance in elegant settings and dynamic scenes, demonstrating the vehicle's seamless transition between all-electric and hybrid modes.
The resulting visual story highlighted its responsiveness and versatility. The CX-90's launch positioned it as a symbol of craftsmanship and innovation, making a significant impact in the hybrid market.
Client: Mazda North America
Role: Creative Director
Year: 2023
Harmony of Power & Efficiency
Together, we crafted a captivating story that showcases the CX-90 and its surroundings. We sought out elegant settings and engaging activities that highlight the vehicle's capabilities.
Crafted Elegance
The surprisingly responsive CX-90 Plug-in Hybrid Electric Vehicle (PHEV) is the first Mazda 3-row SUV to run all-electric for trips within a 26-mile range or on a flexible hybrid system of combustion and electric for longer journeys.
