Put Your Profile on the Line.
NFL fans were always making small, private bets with their friends on game outcomes. But those bets stayed within their friend circles and never really became anything bigger.
Every day, these fans would watch games and trade some light-hearted trash talk, but nothing ever made it to the public eye.
Client: Hyundai Motor America
Year: 2017
Role: Experience Designer
The Concept
Hyundai, introduced a new way to raise the stakes—Put Your Profile on the Line, where NFL fans could challenge friends to weekly matchups, and the losing team would face more than just defeat.
Their Facebook main feed would be flooded with images of them supporting their rival team.
Because of that, humiliation became a viral event. Rivals didn’t just lose; they lost in front of everyone, with their Facebook profiles acting as the battleground.
The bragging rights were massive, and so was the public shaming.
Visual Design
TV Commercial
The audience participation skyrocketed as fans wanted to take part in this public showdown.
The incentive to challenge friends and win Superbowl tickets grew, driven by the desire to avoid the embarrassment of having your profile support the opposing team.
Hyundai proved they could make the NFL fan experience more exciting, personal, and unforgettable, while showcasing that they were fans just like everyone else.